A/B Testing Push Notifications for Better Performance

A/B testing is essential for optimizing your push notification strategy.

What to Test

• Headlines and copy.
• Images and CTAs.
• Send times and frequency.

How to Run A/B Tests

• Split your audience into test groups.
• Send different versions of your notification.
• Measure engagement and conversions.

Best Practices

• Test one variable at a time.
• Use statistically significant sample sizes.
• Apply learnings to future campaigns.

Example

A retailer improved click-through rates by 18% after A/B testing notification copy.

Final Thoughts

Continuous testing leads to better results. Use AlertElevate’s A/B tools to optimize your push campaigns.