Audience Segmentation Strategies for Push Notifications

Segmentation is essential for delivering relevant push notifications that drive results.

Types of Segmentation

• Demographic: Age, gender, location.
• Behavioral: Purchase history, site activity.
• Psychographic: Interests, values.

How to Implement

• Collect and analyze user data.
• Create segments based on key attributes.
• Tailor messages to each segment.

Best Practices

• Start with broad segments, then refine.
• Test different strategies for each audience.
• Monitor performance and adjust.

Example

A SaaS company improved retention by 20% after segmenting users by onboarding progress.

Final Thoughts

Effective segmentation is the foundation of successful push campaigns. Use AlertElevate’s tools to get started.