Global UTM Parameters for Push Campaign Tracking

UTM parameters are essential for tracking the effectiveness of push campaigns across different channels and regions.

How to Use UTM Parameters

• Add UTM tags to all links in your push notifications.
• Track source, medium, campaign, and content.
• Analyze performance in Google Analytics or your preferred tool.

Best Practices

• Use consistent naming conventions.
• Segment reports by region, device, or audience.
• Monitor and optimize based on data.

Example

A global ecommerce brand used UTM tracking to identify top-performing regions and campaigns.

Final Thoughts

Leverage UTM parameters with AlertElevate to measure and optimize your global push campaigns.