On-Site Messaging vs Push Notifications: When to Use What

Choosing the right communication channel is key to maximizing engagement and conversions.

On-Site Messaging

• Best for: Real-time support, onboarding, and in-session promotions.
• Strengths: Immediate, contextual, can guide users through flows.
• Limitations: Only reaches users currently on your site.

Push Notifications

• Best for: Re-engagement, reminders, and time-sensitive offers.
• Strengths: Reach users off-site, drive return visits, high visibility.
• Limitations: Requires opt-in, can be ignored if overused.

When to Use Each

• Use on-site messaging for live chat, product tours, and exit-intent offers.
• Use push notifications for flash sales, abandoned cart reminders, and content updates.

Best Practices

• Combine both for a seamless user journey.
• Personalize messages based on user behavior.

Final Thoughts

Leverage both channels with AlertElevate to maximize your marketing impact.