Push Notification Copywriting Frameworks

Effective copy is the backbone of high-performing push notifications. Use these frameworks to craft messages that convert.

AIDA (Attention, Interest, Desire, Action)

• Attention: "Flash Sale!"
• Interest: "50% off all shoes today only."
• Desire: "Your favorite styles are included."
• Action: "Shop now."

PAS (Problem, Agitation, Solution)

• Problem: "Cart left behind?"
• Agitation: "Items are selling out fast."
• Solution: "Complete your purchase now."

4U (Urgent, Useful, Unique, Ultra-specific)

• "Hurry! 24-hour deal on your wishlist item."
• "Get expert tips delivered daily."
• "Exclusive offer for subscribers only."
• "Save $20 on your next order—today only."

Best Practices

• Keep it short and actionable.
• Use personalization (name, product, etc.).
• Add emojis for visual impact.
• Test different frameworks for your audience.

Final Thoughts

Frameworks help you write better, faster. AlertElevate supports A/B testing so you can find what works best for your users.