Push Notification Metrics That Actually Matter

Tracking the right metrics is essential for optimizing push campaigns. Here are the most important ones to monitor.

Primary Metrics

• Click-Through Rate (CTR): Measures engagement and message relevance.
• Conversion Rate: Tracks how many users complete a desired action.
• Opt-In Rate: Shows how many visitors subscribe to notifications.
• Unsubscribe Rate: Indicates if users are annoyed or disengaged.

Secondary Metrics

• Delivery Rate: Percentage of notifications successfully delivered.
• Open Rate: For platforms that support it.
• Time to Click: How quickly users respond.
• Revenue Attribution: Sales generated from push.

How to Use Metrics

• Set benchmarks for each campaign.
• A/B test to improve weak areas.
• Use AlertElevate’s analytics dashboard for real-time insights.

Final Thoughts

Focus on metrics that drive business outcomes. AlertElevate makes it easy to track, analyze, and optimize every campaign.