Push Notifications vs Email vs SMS: Full Comparison
Choosing the right channel is crucial for campaign success. Here’s how push notifications, email, and SMS compare across key metrics.
| Channel |
Open Rate |
CTR |
Cost per Send |
Immediacy |
Personalization |
| Push Notifications |
20-40% |
5-10% |
Low |
Instant |
High |
| Email |
15-25% |
2-5% |
Low |
Minutes |
High |
| SMS |
90%+ |
10-20% |
Medium-High |
Instant |
Medium |
Strengths
- Push: Direct, instant, interactive, browser-based.
- Email: Detailed, long-form, attachments, automation.
- SMS: Highest open rates, urgency, works offline.
Weaknesses
- Push: Requires opt-in, browser/device support.
- Email: Inbox clutter, spam filters, slower response.
- SMS: Costly, character limits, opt-out required.
When to Use Each
- Push: Flash sales, reminders, engagement.
- Email: Newsletters, onboarding, receipts.
- SMS: Urgent alerts, appointment reminders.
Final Thoughts
Each channel has its place. Use AlertElevate to orchestrate push alongside email and SMS for best results.
