Re-Engagement Campaigns Using Push Notifications
Winning back inactive users is crucial for growth. Push notifications are a direct, effective way to re-engage your audience.
Why Users Disengage
- Content fatigue or irrelevance.
- Poor timing or frequency.
- Competing priorities.
Re-Engagement Tactics
- Personalized Offers: Incentivize return with discounts or bonuses.
- Content Highlights: Share new features, blog posts, or updates.
- Feedback Requests: Ask for input to improve your service.
- Milestone Reminders: Celebrate anniversaries or achievements.
Best Practices
- Segment by inactivity period.
- Test different messages and timings.
- Monitor re-activation rates.
Example
A retailer using AlertElevate reactivated 27% of dormant users with a targeted re-engagement campaign.
Final Thoughts
Re-engagement campaigns are vital for retention. Use AlertElevate to automate, personalize, and win back your users.