Safari Web Push API: What Marketers Need to Know

Safari’s web push API enables marketers to reach users on macOS and iOS.

Features

• Support for notifications on desktop and mobile Safari.
• Requires HTTPS and user opt-in.
• Customizable notification content.

Limitations

• No custom sounds or badges.
• Delivery may be affected by device power settings.

Best Practices

• Test notifications on all Apple devices.
• Use clear, relevant messaging.
• Monitor delivery and engagement metrics.

Example

AlertElevate’s platform streamlines Safari web push setup and analytics.

Final Thoughts

Safari web push is essential for Apple reach. Use AlertElevate for seamless integration.