Web Push Notification Frequency: Industry Standards Explained

Sending the right number of notifications is key to engagement and retention.

Industry Benchmarks

• 2-4 notifications per week is typical.
• Adjust based on user feedback and analytics.

Factors to Consider

• User preferences and opt-in rates.
• Content value and urgency.
• Time zones and user activity.

Best Practices

• Start slow and increase frequency as needed.
• Monitor unsubscribe and engagement rates.
• Segment users for tailored frequency.

Final Thoughts

Find your frequency sweet spot with AlertElevate’s analytics and segmentation tools.