Why Web Push Notifications Outperform Email Marketing

Web push notifications have several advantages over email marketing.

Higher Open Rates

• 20-40% for push vs. 15-25% for email.
• Instant delivery and visibility.

Better Engagement

• Direct to device, less competition.
• Actionable CTAs.

Data & Examples

• Push notifications drive faster responses.
• Higher click-through rates for time-sensitive offers.

When to Use Each

• Push: Urgent, short-form, re-engagement.
• Email: Newsletters, long-form, transactional.

Final Thoughts

Combine both channels for best results. Use AlertElevate for push and email orchestration.